Tough Enough To Wear Pink
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Who We Are
We are volunteers working under the auspices of Cowboys for Cancer Research, a 501C3 corporation in Las Cruces, New Mexico. We work with the administration and athletic department of New Mexico State University and Las Cruces, NM, community leaders and philanthropists to raise breast cancer awareness and funds for breast cancer research.
Our StoryInspired by Wrangler Jean's "Tough Enough to Wear Pink" breast cancer awareness program, four breast cancer survivors successfully moved TETWP from the rodeo arena to a 2007 NCAA football game at New Mexico State University. In the process, the volunteer committee generated more than $284,279 in cash and in-kind contributions, a record setting among for such an event in the country.
Where the Money GoesThe proceeds generated by TETWP event are used to fund breast cancer and women's cancer research project, conducted by New Mexico State University Department of Chemistry and Biology and UNM Cancer Center though "Cowboys For Cancer Research." This unique, and powerful relationship between a state university, a charitable organization, the Las Cruces community and medical research gained national attention from the NCAA, ESPN, and the WAC.
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