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K-GREAT 104, “The Country Station,” is Las Cruces’ most listened to radio station and has been serving Las Cruces for over 40 years.  KGRT-FM serves Las Cruces and Dona Ana County, broadcasting from the banks of the Rio Grande River. K-GREAT 104’s commitment is to serve local listeners with quality contemporary country music programming. In addition, K-GREAT 104 is the radio home of Bob Kingsley, CMT, and the New Mexico State Aggies Men’s Basketball and Football teams. K-GREAT 104 also provides daily local newscasts, local live broadcasts, and local traffic updates. The Country Station has been consistently among Arbitron's top rated stations in Las Cruces for over 20 years.