Search Engine Optimization

The most common question Digital Solutions gets is “How do I get my web site number one when someone searches the Internet for what I have to offer?” The answer is complex. Search engines like Google, Yahoo, MSN, etc. use a long list of criteria to determine which web sites to display when someone searches for specific things. Only a handful of these criteria can be taken care of when your web designer is putting together your web site.

Any designer should explain to you up front that search engine ranking is a long-term investment. Many search engines don’t even recognize that your site exists for up to 6 months, maybe even longer. Once your web site has been initially optimized for search engines you must consistently update the site with new content and new code, among other things.

If search engine ranking is important to you then you should factor an additional monthly expense into your initial budget.