Create Leads or Provide Special Access Using Account Systems

One of the best ways to convert your visitors into leads is to offer them special information and access through account systems.

Possible uses for your accounts:

  • Email Updates
  • Allowing Users to Save Favorite Products
  • Users Accessing Special Information

Use Accounts for Boards, Committees, or Members

You can also use account systems in your website to allow certain groups of people to access protected content. For example, if your organization has a board of directors who need specific information for meetings, you can use accounts on your website as a way to provide that information to them. Limit the Requirements to Increase Conversions

The higher the value, the more information someone will be willing to give you. As a rule of thumb, you should limit the required information to as little as possible. This removes barriers that keep people from signing up.