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From Mashable - How Social Media Is Changing the Super Bowl

2010 is the year social media and the Super Bowl are officially converging.

Everyone from the advertisers and the NFL to fans and athletes are getting in on the social media Super Bowl action like never before.

In fact, we're seeing advertisers play up their controversial Super Bowl spots in social media channels, with online denizens weighing in with their candid thoughts. Of course there are also advertisers who are taking the straight and narrow path via their Facebook Fan Pages, offering fans the ability to share and and participate ... Continue Reading

From Mashable - Why Social Media Isn't for Everyone

Joshua-Michele Ross is SVP of Digital Strategy with Fleishman Hillard. He blogs at opposableplanets.com.

Social media has a loyal tribe of disciples. We follow each other on Twitter, connect on Facebook, read each other's blogs and listen to each other at conferences. We provide each other moral support and though we are a minority, we have religion and we are here to change the world (I'm not joking).

Most importantly, we share stories. These stories are all about finding common ground and building a ... Continue Reading

From Mashable -3 Things You Need to Know About Social Media Strategy

B.L. Ochman is a Managing Director of Proof Digital Media; publisher of What's Next Blog, and co-founder of pet site Pawfun.com. Follower her on Twitter at @whatsnext.

Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don't want to hear.

In most big companies, IT, digital, ... Continue Reading

From Mashable - The 10 Stages of Social Media Business Integration

Brian Solis is a principal at new media agency FutureWorks. You can connect with him on Twitter or Facebook.

An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I've noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media ... Continue Reading

The latest research conducted by IT security firm Sophos shows that it's very easy to convince Facebook users to reveal their personal info to complete strangers.

This is nothing new, mind you - after all, many users see Facebook as a possibility to make new friends - but it is worth noting that simply friending someone you know nothing about can result in identity theft.

Here's ... Continue Reading