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To Infinity & Beyond - That's where Buzz Lightyear's going and if you're in business, your marketing ideas better be going there too.

Marketing is evolving and we have to make decisions today without knowing what the future will bring. This is why we need to be educated and prepared based on what has happened leading up to today, but focussed on tomorrow. For fun, let's call this Buzz Lightyear Marketing. 

Continuing trends like newspaper subscriptions are declining and the Internet is growing, forcing your marketing strategy to evolve. I posted a blog a year ago about killing the old cliche that you waste ... Continue Reading

If we don't evolve we fade away into obscurity.

For the last few years we've see social media as the new evolution in marketing but it's hard to pinpoint exactly why or how it works.

It is helpful to think about this evolution in the context of the overall evolution of the economy.

The participatory concept isn't new. It involves having a relationship and interaction in the decision making of the businesses that you work with and it's actually as old as economies themselves.

I recently participated in a webinar with leading marketing specialists about the evolution of marketing and what appears to be ... Continue Reading