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When I talk to friends about what I do, they frequently ask "when are businesses going to stop cramming their sales messages down our throats." 

I think the essence is, will there ever be a social network that's about being fun and social, not just another place for the used car salesmen of marketing to make us feel awkward. 

I agree with the essence of the message. While I try to help people understand how social media is used for marketing purposes, I focus my message on the importance of being genuine, social and building relationships. That means most of you shouldn't ... Continue Reading

From Mashable - Social Media Policies from 80+ Organizations

One of the key challenges for modern organizations is to define a social media policy. What's acceptable? What isn't? And how should you go about creating such a document for your workplace?

We've tried to aid with this process at Mashable through articles such as Should Your Company Have a Social Media Policy? and 10 Must-Haves for Your Social Media Policy. We've also published guides like Social Media for ... Continue Reading

From Mashable - Execs and Social Media: Why They Love It, Why They Fear It

A recent survey from eMarketer.com seems to show that U.S. executives are warming up to social media usage in the workplace.

Out of 438 management, marketing and human resources executives polled, 81% saw social media as being useful for both brand-building and enhancing customer or client relationships. Just under 70% see it as a valuable recruitment tool, 64% think social media is useful for customer ... Continue Reading

From Mashable - 5 Fresh Ideas for Social Media Marketers

Social media may be for narcissists, but it's also proving to be a business utility. Retailers are shifting their marketing dollars such that social media budgets are swelling, and creative contests are popping up all over the web. In case you haven't noticed, social media marketing is big business.

Should you find yourself in a social media marketing lull, we think you can take inspiration from these five innovative ... Continue Reading

From Mashable - LinkedIn Vs. Facebook: Who Profiles Better?

In another move to increase personalized value by mimicking Facebook, LinkedIn has added a few new features to its homepage. LinkedIn has been tweaking its homepage for months now, and most of the updates have been very similar to what we see on Facebook. I'm sure it's common knowledge by now, but everybody is taking cues from Facebook.

This week seems particularly ripe for profile updates, however, with FacebookContinue Reading