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When I talk to friends about what I do, they frequently ask "when are businesses going to stop cramming their sales messages down our throats." 

I think the essence is, will there ever be a social network that's about being fun and social, not just another place for the used car salesmen of marketing to make us feel awkward. 

I agree with the essence of the message. While I try to help people understand how social media is used for marketing purposes, I focus my message on the importance of being genuine, social and building relationships. That means most of you shouldn't ... Continue Reading

Content is King and Relationships Freakin' Rule!

And thanks to social media this applies online more today than ever before. If this is a new concept for you then you need to pull your head out of the sand and get moving.

Web marketing is no longer just brochure marketing. You don't just need a website, or just need a Facebook profile. You need to work at it to make it work. Consider your online marketing in the same terms of your Chamber of Commerce membership. You can't just join and expect your membership to deliver. It's what you put in that ... Continue Reading

When a new client comes into my office one of the first questions I ask is: do you have photos.

Most people like photos. They're easy. They're pretty. And how does that old saying go? Oh yeah, they say 1,000 words. If she doesn't have photos then they're even further behind then they realize.

However, photos have even more importance than just looking pretty and showing yourself off. They actually should be driving traffic to your site. Here are two ideas on the subject.

1. Post your photos in multiple locations. Flickr.com is a great example. You post your photos on Flickr ... Continue Reading

To Infinity & Beyond - That's where Buzz Lightyear's going and if you're in business, your marketing ideas better be going there too.

Marketing is evolving and we have to make decisions today without knowing what the future will bring. This is why we need to be educated and prepared based on what has happened leading up to today, but focussed on tomorrow. For fun, let's call this Buzz Lightyear Marketing. 

Continuing trends like newspaper subscriptions are declining and the Internet is growing, forcing your marketing strategy to evolve. I posted a blog a year ago about killing the old cliche that you waste ... Continue Reading

By Mark Kitanga

Imagine falling in a deep sleep and having the following dream:

The phone is constantly ringing because your loyal and growing customer base loves the fantastic product or service you offer. Profits are plentiful, people are happy, and life is good! Then one day, you notice there aren't as many calls. In fact, anytime the phone does ring it only rings once and stops. It gets worse as the days pass. Later, the new phone book comes out and you notice your business isn't listed in the yellow or white pages, even though you've paid for the advertising. Now ... Continue Reading