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Blogs containing the tag 'Facebook'

Facebook is one of the most influential websites on the Internet. Incorporate Facebook into your online marketing plan using the ideas highlighted in the following blogs. 

From Mashable - Why Social Media Isn't for Everyone

Joshua-Michele Ross is SVP of Digital Strategy with Fleishman Hillard. He blogs at opposableplanets.com.

Social media has a loyal tribe of disciples. We follow each other on Twitter, connect on Facebook, read each other's blogs and listen to each other at conferences. We provide each other moral support and though we are a minority, we have religion and we are here to change the world (I'm not joking).

Most importantly, we share stories. These stories are all about finding common ground and building a ... Continue Reading

From Mashable -3 Things You Need to Know About Social Media Strategy

B.L. Ochman is a Managing Director of Proof Digital Media; publisher of What's Next Blog, and co-founder of pet site Pawfun.com. Follower her on Twitter at @whatsnext.

Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don't want to hear.

1. Everyone Must Work Together

In most big companies, IT, digital, ... Continue Reading

From Mashable - The 10 Stages of Social Media Business Integration

Brian Solis is a principal at new media agency FutureWorks. You can connect with him on Twitter or Facebook.

An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I've noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media ... Continue Reading

From Mashable - Mashable's Social Media Guide for Small Businesses

Over the past year, Mashable has written extensively on the value of social media to small businesses. We have also contributed regularly on this topic to the American Express Open Forum.

From the fundamentals of Twitter branding, to the importance of blogging, to getting work done with some great online tools, small businesses face many challenges when trying to understand how to use social media. However, taking the ... Continue Reading

by Scott Krahling

I think one of the best new marketing opportunities involves the use of Facebook Applications.

These are the Farmville and Mafia Wars of the Facebook world. Think about how many people are using these applications. Even if you don't personally use them, chances are that someone you know does. Don't you get sick of all the updates that you see in your news feed on Facebook? I do. But people are still doing it, and a lot of people are. Imagine if you could consistently capture those users with your marketing message. I bet you can.

Until now I have ... Continue Reading