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When I talk to friends about what I do, they frequently ask "when are businesses going to stop cramming their sales messages down our throats." 

I think the essence is, will there ever be a social network that's about being fun and social, not just another place for the used car salesmen of marketing to make us feel awkward. 

I agree with the essence of the message. While I try to help people understand how social media is used for marketing purposes, I focus my message on the importance of being genuine, social and building relationships. That means most of you shouldn't ... Continue Reading

If I hear one more person complain about Facebook Timeline, my head may explode (go ahead, test that theory in the comments).

It's not that I think Timeline is the greatest thing since Pintrest, but it's the platform that Facebook offers and it isn't that much different than what you had two months ago. I do, however, look forward to seeing the haters petitioning to add a 28 Amendment to the Constitution establishing our right to keep social networks from evolving. 

Until that happens, let's make due with what we have. And Facebook has now introduced Timeline for Pages. Here ... Continue Reading

We admit it, at Digitial Solutions we spend way too much time on Facebook. I guess that's what you get when following online trends and setting up blogs is part of your job. 

However, when Lerner walked in on me today and said "get off Facebook already," I replied "I'm researching for our next blog!"

So now I have no choice but to write a blog about Facebook. 

(Other than Digital Solutions and Scott Krahling is my County Commissioner, or course)

A key part of a successful Facebook Page is good content on your ... Continue Reading

Content is King and Relationships Freakin' Rule!

And thanks to social media this applies online more today than ever before. If this is a new concept for you then you need to pull your head out of the sand and get moving.

Web marketing is no longer just brochure marketing. You don't just need a website, or just need a Facebook profile. You need to work at it to make it work. Consider your online marketing in the same terms of your Chamber of Commerce membership. You can't just join and expect your membership to deliver. It's what you put in that ... Continue Reading

To Infinity & Beyond - That's where Buzz Lightyear's going and if you're in business, your marketing ideas better be going there too.

Marketing is evolving and we have to make decisions today without knowing what the future will bring. This is why we need to be educated and prepared based on what has happened leading up to today, but focussed on tomorrow. For fun, let's call this Buzz Lightyear Marketing. 

Continuing trends like newspaper subscriptions are declining and the Internet is growing, forcing your marketing strategy to evolve. I posted a blog a year ago about killing the old cliche that you waste ... Continue Reading