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Pinterest is the latest and greatest social media site. It is essentially a virtual pin board / bookmarking site, providing a fun and easy way of keeping track of all your photos, recipes, and articles. It also enables you to follow friends and even strangers who share your same interests. Here are some tips for businesses and companies trying to build up their brand:

1. First thing is first, sign up and start building up your boards! The reason Pinterest is become so successful is the visual aspect of the site, this gives the business owner the opportunity to post pictures from ... Continue Reading

Content is King and Relationships Freakin' Rule!

And thanks to social media this applies online more today than ever before. If this is a new concept for you then you need to pull your head out of the sand and get moving.

Web marketing is no longer just brochure marketing. You don't just need a website, or just need a Facebook profile. You need to work at it to make it work. Consider your online marketing in the same terms of your Chamber of Commerce membership. You can't just join and expect your membership to deliver. It's what you put in that ... Continue Reading

If we don't evolve we fade away into obscurity.

For the last few years we've see social media as the new evolution in marketing but it's hard to pinpoint exactly why or how it works.

It is helpful to think about this evolution in the context of the overall evolution of the economy.

The participatory concept isn't new. It involves having a relationship and interaction in the decision making of the businesses that you work with and it's actually as old as economies themselves.

I recently participated in a webinar with leading marketing specialists about the evolution of marketing and what appears to be ... Continue Reading

Social Media, Shmoshal Media - Is It Working for You? - by Scott Krahling

I read a lot about how small businesses are having a hard time realizing the benefit of social media. Even those that have been convinced to spend time working on it are having trouble seeing anything come from it.

The first question to ask is if you fully understand marketing, your brand and your message. If the answer is no, then we need to engage in a deeper conversation. Marketing is the process of finding customers and keeping them by satisfying them. This requires consistent communication ... Continue Reading

Participatory Online Marketing - by Scott Krahling

If we don't evolve we die. I think that's a commonly excepted idea. Today we see social media as the new evolution in our marketing but it's hard to pinpoint exactly why or how it works.

It is helpful to think about this evolution in the context of the overall evolution of the economy.

The participatory concept isn't new. It involves having a relationship and interaction in the decision making of the businesses that you work with and it's actually as old as economies themselves.

I recently participated in a webinar with leading marketing experts about the ... Continue Reading