Participatory Online Marketing - by Scott Krahling

If we don't evolve we die. I think that's a commonly excepted idea. Today we see social media as the new evolution in our marketing but it's hard to pinpoint exactly why or how it works.

It is helpful to think about this evolution in the context of the overall evolution of the economy.

The participatory concept isn't new. It involves having a relationship and interaction in the decision making of the businesses that you work with and it's actually as old as economies themselves.

I recently participated in a webinar with leading marketing experts about the ... Continue Reading

Check out this video where Troy explains all about social networking.

All About Social Networking from Digital Solutions on Vimeo.

From Mashable - HOW TO: Gather Feedback With Social Media

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

One of the best uses of social media for business is being able to monitor your brand. Services like Twitter search and Facebook search make it easy to see each time someone mentions your company, while third-party applications like TweetDeck and Seesmic Deskt allow you ... Continue Reading

From Mashable - STUDY: Time Spent on Social Networks Has Tripled

Social networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly triple the time spent a year ago.

As users spend more time on social networks, advertisers are starting to take notice and move their campaigns to social networking sites. According to Nielsen, the online advertising spending on top social networks and blogs ... Continue Reading

From Mashable - 4 Ways Social Media is Changing Business

Soren Gordhamer writes and consults on ways we can more creatively and effectively use the technologies of our age, including social media. He is the author of 'Wisdom 2.0' (HarperOne, 2009). You can follow him on Twitter at @SorenG.

Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ... Continue Reading