About a year ago the Building Contractors Association of Otero County approched us needing a new design for their website. They had a big list of requests and a small budget.
The most important feature for their new website was an Account System needed to display their membership. They have several types of members and a wide range of different industries that each member belongs to. They needed their membership searchable so that visitors can find a list of members for each industry.
They also wanted a new custom design with a Rotator.
To accomodate for their small budget we ... Continue Reading
Last night I finally had enough. Every day this week I've had to correct something that some other SEO guru said. All I can say is watch out for the SEO Goblin.
The SEO Goblin is anyone who knows just enough geeky words to convince you that he knows what he's talking about, but then turns out to be useless or at best lucky. Sure he may play World of Warcraft in his parent's basement, but that doesn't mean he knows anything about websites, search engines or marketing.
Last night he struck at one of the places I go on a regular ... Continue Reading
If you have a really good idea on how to get your website to rank higher and it doesn't include developing really good content, I usually steer the conversation in this direction.
"Google employs thousands of top notch engineers. A significant number of those engineers are devoted to search quality. Outsmarting them isn't very likely."
It's not that I don't want to hear your idea, it's that 9 times out of 10 it's something like hiding text by making it the same color as the background, or keyword stuffing (things that will get you de-indexed).
"Well then how do I get ... Continue Reading
Two years ago I helped a political candidate set up and run a Facebook Page. If you've ever set up a page before, you know that it's pretty easy. I convinced him to set up automated posts through Hootsuite. Basically, we went in once a month and loaded Hootsuite up with comments and then scheduled them to come out on a daily basis. Sounds easy, right?
Guess what, it was easy. Really easy. And back in 2010 I did it a few times with a few different clients. We also helped people set up their blogs to automatically post on ... Continue Reading
Over the last 10 years we've seen many trends come and go. One that's sticking is mobile marketing.
People use mobile devices more than ever. Last year more smart phones were sold than personal computers. Tablets are becoming more common. And of the 1 billion active Facebook users, 600 million use mobile devices.
So the question isn't whether you're using mobile marketing, but how. If you have a website, you are marketing on mobile devices. So how are you doing?
Should We Use Apps?
A few years ago the trendy thing was small business apps. The problem with apps is ... Continue Reading