Blogs' from 2009

Viral marketing is a term that means "word-of-mouth marketing." Your fans and clients reach out and spread the word about your company, your products, and your services to hundreds or thousands of their friends and acquaintances. These people then do the same, and your company is flooded with hits to your website, and possibly requests for proposals or sales. All at a very low cost to you, the business owner, compared with traditional advertising campaigns. Many companies are turning to viral marketing to increase the visibility of their brand, as well as inspiring people to talk about their company or ... Continue Reading

What is a web service? The World Wide Web Consortium (or W3C, as it is commonly known) defines it as, "a software system designed to support interoperable machine-to-machine interaction over a network." Web services are web applications accessed over a network, where the service is hosted on a remote network. Web developers work with the code that the company who owns the web service provides. That code is called an API, or an application programming interface. Programmers who work with APIs are allowed a greater freedom to develop and manipulate existing services to their own needs. APIs are for the ... Continue Reading

49% of American adults (about 112 million people) have high speed internet connections, and 71% of American households have internet access, according to Tom's Guide. Companies are increasingly getting their business on the web to reach customers outside their local area. Why not choose a web company outside your local area? Perhaps you live in a small town or a rural area, one without a web company nearby? You might have no choice but to select a company outside of your local area.

Building a face-to-face relationship with a web company used to be the only way to do ... Continue Reading

With blogging and microblogging becoming huge mainstream forces for news, many people are realizing that they want a website. People in business realize they need one. The "sticker shock" of how much a well-planned, custom designed and custom programmed website is often sends people searching the internet for a cheaper alternative. There are thousands of sites that offer free templates, free code, free hosting -- and anything else you might need to set up your own website! Free is a magical word. The question that inevitably follows is, "why should I pay when I can get ... Continue Reading

The simple answer to this question is: as often as you have solid, relevant content.

The more complicated answer involves taking a good, long look at the industry your site is a part of. If your site becomes outdated, customers immediately wonder if you're still in business. If the information in your field is constantly changing and evolving, like with the financial sector or technology, you will want to update your content to reflect the latest changes. That could be every day, if there is enough to write about. On the other hand, if your website is purely to inform the ... Continue Reading