From Mashable - 5 Ways to Attract and Empower Your Crowd
Every few days, I get an email asking this question: 'I have this awesome idea to help X, but I'm not sure what direction to take. Do I open things up to the crowd to collaborate and target a mass audience? Or do ... Continue Reading
Gerald Prolman launched OrganicBouquet.com in 2003 to sell sustainably grown flowers that are freshly picked and then gift-wrapped. But as the company grew, he needed a better way to meet the increasing demand from florists, event planners and other whole-salers. So in June, Prolman launched a microsite (www.organicbouquetwholesale.com) to make it easier for these customers to place orders.
A microsite lets you focus on a specific purpose, such as selling clearance or discounted items, ... Continue Reading
From Mashable - Clickstreams: What They Are and Why You Should Track Them
The more information you have about your customers, the better off you are. There's a reason that advertisers will pay generously for detailed demographics on potential shoppers and customers. On the web, we usually gather this information via web analytics platforms ... Continue Reading