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Pinterest is the latest and greatest social media site. It is essentially a virtual pin board / bookmarking site, providing a fun and easy way of keeping track of all your photos, recipes, and articles. It also enables you to follow friends and even strangers who share your same interests. Here are some tips for businesses and companies trying to build up their brand:

1. First thing is first, sign up and start building up your boards! The reason Pinterest is become so successful is the visual aspect of the site, this gives the business owner the opportunity to post pictures from ... Continue Reading

Content is King and Relationships Freakin' Rule!

And thanks to social media this applies online more today than ever before. If this is a new concept for you then you need to pull your head out of the sand and get moving.

Web marketing is no longer just brochure marketing. You don't just need a website, or just need a Facebook profile. You need to work at it to make it work. Consider your online marketing in the same terms of your Chamber of Commerce membership. You can't just join and expect your membership to deliver. It's what you put in that ... Continue Reading

When a new client comes into my office one of the first questions I ask is: do you have photos.

Most people like photos. They're easy. They're pretty. And how does that old saying go? Oh yeah, they say 1,000 words. If she doesn't have photos then they're even further behind then they realize.

However, photos have even more importance than just looking pretty and showing yourself off. They actually should be driving traffic to your site. Here are two ideas on the subject.

1. Post your photos in multiple locations. Flickr.com is a great example. You post your photos on Flickr ... Continue Reading

To Infinity & Beyond - That's where Buzz Lightyear's going and if you're in business, your marketing ideas better be going there too.

Marketing is evolving and we have to make decisions today without knowing what the future will bring. This is why we need to be educated and prepared based on what has happened leading up to today, but focussed on tomorrow. For fun, let's call this Buzz Lightyear Marketing. 

Continuing trends like newspaper subscriptions are declining and the Internet is growing, forcing your marketing strategy to evolve. I posted a blog a year ago about killing the old cliche that you waste ... Continue Reading

If we don't evolve we fade away into obscurity.

For the last few years we've see social media as the new evolution in marketing but it's hard to pinpoint exactly why or how it works.

It is helpful to think about this evolution in the context of the overall evolution of the economy.

The participatory concept isn't new. It involves having a relationship and interaction in the decision making of the businesses that you work with and it's actually as old as economies themselves.

I recently participated in a webinar with leading marketing specialists about the evolution of marketing and what appears to be ... Continue Reading